Birkenstock
CARE ESSENTIALS
IF YOU'RE FEELING CURIOUS ABOUT...
Birkenstock
Transforming a simple closet into an immersive sanctuary inspired by the serene universe of a spa — entirely dedicated to Birkenstock’s Foot Care Essentials line — was the challenge entrusted to me by the Karla Otto agency.
With natural-toned materials, fluid drapes guiding the gaze and softening the contours, and a gentle light focused only on the essential, I envisioned this compact space as a refined cocoon, where every element was designed to invite calm and disconnection.
The Birkenstock Care Essentials products were displayed alongside their active ingredients — fresh mint, salt crystals, pomegranate — in a sensorial and narrative mise-en-scène.
Each formula resonated with its raw material, creating a dialogue between authenticity and aesthetics, between substance and space.
The experience extended beyond visual contemplation: a Birkenstock practitioner was present to offer discreet foot massages, away from the bustle outside — immersing visitors in a ritual that combined touch, scent, and atmosphere.
At the intersection of storytelling and retail design, this scenography embodies my vision of Experience Design:
a sensitive dialogue between space, product, and narrative. To stage without overplaying. To evoke rather than impose.
And above all, to craft moments that move, resonate, and linger.
AV EXPERIENCE DESIGN
Vos rêves sont ma matière première, transformons-les en expériences singulières
CANNES, FRENCH RIVIERA
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